Since 2013, Eatigo have been offering deals to customers to help restaurants to fill unused inventory. Recently Eatigo has extended its services to takeaway deals and coupons.
"It is certainly a win-win situation for restaurant owners and customers. I've been using it for a year and found some issues at times. So I decided to redesign the app so everyone can enjoy a quick foodie fix with a good deal."
There are 2 key competitors in the market, Chope and OpenRice. Chope is the direct competitor as it targets the same market with same business goals. While OpenRice started its business as a restaurant review platform and extended its services to table reservation and takeaway deals.
I started my research by doing usability test with 3 users, followed up by interviews on their overall experience and asked questions to understand their habits and their dining activities.
All users are able to complete all the tasks (4 tasks in total). They spent much time on reviewing the restaurants & deals. I've collected quite a few issues from the following area:
I took an extra step of classifying the severity as low, medium, serious or critical by the 3 questions:
Based on the data from the usability test and interview, I defined the primary user persona. To visualize the steps taken during the process, I've created a task flow. The user journey map is created to help me have a better understanding of the emotional stage of the user at different phase.
The task flow helps me to get a better idea of what are the steps taken to reach the user goals. So when I work on the wireframes, I could ensure that I will not miss out any of them.
The usability test helped me to understand the users' emotion during the process. Users felt frustrated especially when they reviewed the restaurants.
I've done tree testing with 10 participants via Treejack. They had to complete 3 tasks in total. The goal is to test and evaluate the steps taken to reach the following area:
I invited the same group of participants to test the low fidelity wireframes.
It is a great way to test my assumptions and iterate before I move on to work on the high fidelity wireframes.
This is my first project in this course. There're a lot to take in but it is a great learning experience for me to be empathetic, thus deepened my knowledge on user research.
With the pandemic situation, I have to do usability testing remotely. As most the users prefer turning the camera off, it was difficult for me to read their facial expressions. So I had to ask a lot of questions and pay attention to their tones to get more cues.
Some key takeaways are: